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“Customer is King” is a classic business mantra that has been stressed in the service-oriented F&B industry, though not without a justification. To many F&B business owners, customers represent a livelihood. Needless to say, boosting business sales revenue and profitability primarily depend on these customers. Aside from an addictively scrumptious meal, how can the overall customer experience be enhanced? An unforgettable customer service – one that could not only attract loyal customers but also prevent the loss of potential customers.

After placing their orders, customers usually crowd around the storefront while waiting for their food. This gives an unfavourable impression of a long waiting queue. Worst still, some customers occupy the seats within the dining premises. This leads to space constraints and thereafter, a bad reputation when frustrated customers who have already collected their food find themselves unable to get seats, especially during peak periods.

By integrating ANTFI Guest Paging System into the service operations, customers are no longer required to physically queue in a waiting line for their food. Consequently, idle time becomes a free time whereby they are allowed to carry out other agendas on hand or indulge in other leisure activities.

When facing a long queue, reneging and balking frequently occur. That is to say, there is a high tendency for potential customers to either drop out of the queue or not even bothering to join the queue to begin with. With a virtual queue, it lessens customers’ sensitivity towards the waiting time and elevates their mood, reducing dropout or walkaway customers.

Meanwhile, convenience is often a salient consideration in customers’ purchase decision. Empowering customers with time freedom itself boosts a convenient order-and-collect process. Since customers are free for leisure and enjoyment while virtually queueing, the waiting crowd naturally disperses. In short, space constraint is no longer a problem and an immediate seat availability portrays an image of convenient dining. All these embody a gratifying service that would subsequently grow customer loyalty and henceforth, retain and enlarge customer base.

Moreover, a long physical queue is an inadvertent conveyance of information to new, potential competitors. Direct brand competition might become inevitable. To illustrate, you are operating a Japanese cuisine business. A potential competitor notices a long queue for your store and realises that there is high demand and profitability for Japanese cuisine in the area. Accordingly, they might vie to open a new Japanese food business in the area. In essence, the length of your queue is an image of how well your business is doing and freely feeding potential competitors this information. With a virtual queue, ANTFI Guest Paging System helps businesses avoid these competitors.

Create a win-win situation where customers are satisfied and your business makes a healthy profit. A “smart” service will make customers a walking advertisement. ANTFI Guest Paging System is the greatest thing since sliced bread. The ball is in your court.

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