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The Connection You Need With Your Customers

The Connection You Need With Your Customers

The success of customer service is customers feeling valued and important. Surely, every service crew desire to promptly fulfill customer’s demand and achieve 100% customer satisfaction. And of course, every customer deserves their full attention and respect. But, the amount of attention a service crew member can offer to a customer is inversely proportional to the number of customers present in the same time period (see graph). Simply put, a higher rate of service entails a lower customer focus.

Now, a dilemma surfaces – should business owners support a higher rate of service or customer focus?

Let’s delve into the present situation in the different sectors.


Nowadays, service crew are curtailed to lower labour costs. Consequently, a higher customer-to-service crew ratio inevitably overloads the remaining service crew members who are now required to simultaneously serve more customers (i.e. higher service rate). This gives rise to opportunities of overlooking potential customer needs with a lower customer focus.

Besides, conversion of existing spaces from an open concept to private dining concept is a popular move in recent years. Private dining rooms are especially common in Japanese restaurants. Respecting customers’ privacy and personal space by not disturbing them as much as possible throughout their entire dining experience has become an essential element of quality customer service. Nevertheless, it is taxing to monitor all the customers in separate rooms with limited service crew members.

Let me introduce to you a virtual connector between customers and service crew members – Service Call System. A press of the button signals a service demand and identifies the service requested (whether an order, bill, etc.). Service crew no longer needed to chase after customer demand by shadowing customers around and only respond to deliver a successful service when the need arises. Subsequently, it improves efficiency and reduces workload pressure on the service crew. Furthermore, with physical monitoring made redundant, private dining rooms are no longer an obstacle to providing a quality customer service.


Poolside Restaurant or Bar is not an unfamiliar sight in hotels. In some hotels, the dining space extends from indoor to outdoor. The large area and limited number of waiters impede the quality of customer service provided. Moreover, waiters approaching customers to take order, prepare bill, serve food or attending to requests requires travelling time. In other words, customer’s waiting time is prolonged.

For illustration purposes, let’s consider the Bill Payment Process.
Wireless Paging System Service Procedure

By deploying the Service Call System, the waiter is immediately notified of customer’s intention to make a payment and directly retrieve the bill for the customer. This reduces unnecessary movements within the front-of-house premise and hence improve productivity and customer service.

Another common feature of hotels is the conference rooms. These rooms, offering a space for guests to hold meetings or important events, also require hotel staff to facilitate a smooth process. For full customer satisfaction, at least a hotel staff is usually attached to a conference room. Then again, it is cost inefficient (high labour costs) and unproductive.

Service Call System reverse the responsibility whereby customers’ requests for service when needed instead of hotel staff standing by waiting for the demand. This satiates business owners’ appetite for both higher service rate and customer focus.

To find out more >>>

Bubble Tea Fix During Circuit Breaker Period!

Bubble Tea Fix During Circuit Breaker Period!

Bubble Tea, otherwise known as 泡泡茶, is a popular beverage amongst Singaporeans. Currently, there are approximately 47 brands in Singapore that caters to our need for a sugary fix. However, these brands will now have to temporarily shut its doors due to the tightening of essential businesses during the circuit breaker period. As a result, long queues were seen at bubble tea stores across the island late into the night on 21 April as everyone rushed to get their last fix of sugar.

Being the typical “kan chiong spiders” that we are, we have failed to realise that there are bubble tea stores that are still in operation. So, fret not as we introduce them to you now.


Rejoice, lovers of Gongcha! There are currently two outlets that are still operating, one at Enabling Village in Redhill and one at Ang Mo Kio. You can now travel to either one of these two stores to purchase your daily fix of bubble tea. On the other hand, the brand offers an island-wide delivery for pre-orders (a day in advance) at its Enabling Village branch. Delivery charges are subjected to location with a minimum order of $30.

Wireless Paging System - Gongcha

Chicha Sanchen

Although there are no physical stores in operation, the brand is offering delivery via GrabFood for its islandwide outlets with the exception of its Fusionopolis branch that uses Foodpanda.

R&B Tea

A popular brand in the competitive bubble tea industry, you can find R&B at an outlet that is secluded within a Koufu foodcourt at Thomson Plaza. The outlet has been classified as a food court stall and thus, is permitted to continue operations. The brand is also offering delivery services via Foodpanda so that you can continue to enjoy it during this circuit breaker period.

Tiger Sugar

For addicts of Tiger Sugar, there is still an outlet in operation within food enclave Pasarbella at Suntec City. You can either make a trip down to get your fix or use GrabFood delivery service that is limited to a 3km radius. Furthermore, the brand is offering an island-wide delivery till May 5 with no minimum order required and delivery fees subjected to location.

Wireless Paging System - Tiger Sugar


An astute brand, Liho is still available for purchase with a meal at partner restaurants under its parent company Royal T Group. These restaurants include Paik’s Bibim, Gong Yuan Ma La Tang, Woo Ricebox and Tino’s Pizza. Additionally, you can also get nine of your all-time favourites (Earl Grey Milk Tea, Brown Sugar Milk Tea, etc.) through GrabFood delivery or DIY your own Liho bubble tea by getting their bubble tea kit.


Fans of KOI, worry not! The brand has collaborated with homegrown food delivery startup Grain to sell its bubble tea concoctions. There are two options – purchasing it with a meal or a la carte at $2. Grain charges $4 for deliveries to the East and $12 for further destinations. Alternatively, KOI offers island-wide delivery via GrabFood.

Wireless Paging System - KOI

In this trying period, it is heartening to know that our bubble tea industry is still going strong through partnerships with restaurants and island-wide delivery options. Singaporeans, as usual, are spoiled for choice. If you have any bubble tea cravings, above are some of the ways you can get your sugar fix.

A “Smart” Service that Cooks up a Storm in the Highly Competitive F&B Industry

A “Smart” Service that Cooks up a Storm in the Highly Competitive F&B Industry

“Customer is King” is a classic business mantra that has been stressed in the service-oriented F&B industry, though not without a justification. To many F&B business owners, customers represent a livelihood. Needless to say, boosting business sales revenue and profitability primarily depend on these customers. Aside from an addictively scrumptious meal, how can the overall customer experience be enhanced? An unforgettable customer service – one that could not only attract loyal customers but also prevent the loss of potential customers.

After placing their orders, customers usually crowd around the storefront while waiting for their food. This gives an unfavourable impression of a long waiting queue. Worst still, some customers occupy the seats within the dining premises. This leads to space constraints and thereafter, a bad reputation when frustrated customers who have already collected their food find themselves unable to get seats, especially during peak periods.

By integrating ANTFI Guest Paging System into the service operations, customers are no longer required to physically queue in a waiting line for their food. Consequently, idle time becomes a free time whereby they are allowed to carry out other agendas on hand or indulge in other leisure activities.

When facing a long queue, reneging and balking frequently occur. That is to say, there is a high tendency for potential customers to either drop out of the queue or not even bothering to join the queue to begin with. With a virtual queue, it lessens customers’ sensitivity towards the waiting time and elevates their mood, reducing dropout or walkaway customers.

Meanwhile, convenience is often a salient consideration in customers’ purchase decision. Empowering customers with time freedom itself boosts a convenient order-and-collect process. Since customers are free for leisure and enjoyment while virtually queueing, the waiting crowd naturally disperses. In short, space constraint is no longer a problem and an immediate seat availability portrays an image of convenient dining. All these embody a gratifying service that would subsequently grow customer loyalty and henceforth, retain and enlarge customer base.

Moreover, a long physical queue is an inadvertent conveyance of information to new, potential competitors. Direct brand competition might become inevitable. To illustrate, you are operating a Japanese cuisine business. A potential competitor notices a long queue for your store and realises that there is high demand and profitability for Japanese cuisine in the area. Accordingly, they might vie to open a new Japanese food business in the area. In essence, the length of your queue is an image of how well your business is doing and freely feeding potential competitors this information. With a virtual queue, ANTFI Guest Paging System helps businesses avoid these competitors.

Create a win-win situation where customers are satisfied and your business makes a healthy profit. A “smart” service will make customers a walking advertisement. ANTFI Guest Paging System is the greatest thing since sliced bread. The ball is in your court.

To find out more >>>

Enhance Safe Distancing And Empowering Freedom in Healthcare Facilities

Enhance Safe Distancing And Empowering Freedom in Healthcare Facilities

Typical Scenario

At any healthcare facility, be it clinics, hospitals, TCMs or pharmacies, it is normal for patients to be in close proximity while waiting in a queue. Throughout the entire process of registration, consultation with the doctor, collection of medicine and bill payment, patients and/or their family members become obliged to remain idle in the same confined spaces. Naturally, the waiting area is usually crowded with the average waiting time being up to several hours, especially during the peak periods.

Ineffective System

Does the current queuing model in healthcare facilities complements the fast-pace lifestyle we are accustomed to? No. Moreover, the Traditional Queue Calling System is no longer effective in many situations. For example, people with poor hearing or sight would not be able to benefit from this system while elderly patients are noticed to have frequently fall asleep during the long waiting time.

Wireless Paging System Used In Hospital

Ideal Scenario

Enhance safe-distancing and empower patients with the freedom to manage their own waiting time even when they are sick!

Healthcare facilities (clinics/hospitals/TCMs/pharmacies) can achieve the following:

  • Improve patients and/or their family members’ quality of time by granting them mobility to engage in other activities outside the waiting area (such as reading a book with a cup of coffee in the cafeteria)
  • Minimalize contact between patients by allowing them freedom to roam out of the waiting area
  • Drive patients and/or their family members to consume within the healthcare premises
  • Improve effectiveness of the queuing system by catering to the elderly and patients with hearing or sight loss
  • Remove waiting area and lessen space constraint

Our Solution

ANTFI Guest Paging System flashes and vibrates to notify patients and/or their family member(s) once the doctor or pharmacist is ready to attend to them. It helps healthcare facilities overcome areas of challenges which was impossible with  the traditional queue system. Our system is reliable, robust, and has good coverage and stability, giving both the healthcare service providers and patients an ease of mind.

Learn more >>

Office Closed Announcement

Office Closed Announcement

Urgent Announcement

Temporary Closure Notice

Dear valued customers, our business services will be suspended from 7 April to 4 May 2020. If you have any urgent matter, please kindly contact us at +65 6817 7755 (ext. 318) or email For more information, please visit our website, blog, and subscribe to our youtube channel. We sincerely apologize for any inconvenience and hope to serve you again in a month’s time.


尊敬的客户,我们将在4月7日到5月4日之间停止营业服务。若有任何紧急要事,请拨打我们的服务热线+65 6817 7755 (ext. 318)或发邮件至。想要了解更多信息,请浏览我们的网站博客,并点击订阅我们的YouTube频道。对于给您带来的任何不便,我们深表歉意,并希望在一个月内再次为您服务。


お客様各位、4月7日から5月4日まで弊社の営業を停止させていただきます。緊急の問題がある場合は、弊社のサービスホットライン+65 6817 7755(内線318)までお電話または、antfiwireless@gmail.comにメールをご送付ください。詳細については、弊社のサイトブログにアクセスし、YouTubeチャンネルに登録してください。ご不便をおかけして申し訳ございませんが、1か月後に改めてご対応致します。

ANTFI FHA 2020 Exhibition Announcement

ANTFI FHA 2020 Exhibition Announcement


FHA Exhibition 2020 has been cancelled!


FHA-HoReCa Further Postpones July Event to 2021.

Due to the current COVID-19 situation, Informa Markets, organiser of FHA-HoReCa has taken the decision to further postpone the event that was to take place from 12 – 16 Jul 2020 at the Singapore Expo to a later date given the effects of the COVID-19 pandemic being felt throughout the global hospitality and tourism industries.

FHA-HoReCa will announce new dates in the very near future. Once we have the new dates, we will keep you all posted and we hope to see you at the event next year.

For now, we hope you stay healthy and away from COVID-19.


Slow Businesses: A Devastating By-product Of COVID-19

Slow Businesses: A Devastating By-product Of COVID-19

Sudden Emergence

Covid-19 (or Coronavirus Disease) originated from Wuhan City, China with its first reported case on 17 November 2019. This novel virus subsequently arrived in Singapore on the 23 January 2020 through a Chinese national from Wuhan.

Current Situation

Top 10 Countries with highest number of COVID-19.

COVID-19 has infected more than 400,000 people in 198 countries and territories to date[1]. As of 25 March 2020, Singapore has 404 active cases[2] which is predicted to surge in the coming weeks with more Singaporeans returning from overseas[3]. The local DORSCON alert level is currently code ORANGE.

National Lockdown

This global epidemic has led to widespread fear and panic buying in many countries, including Singapore. In an attempt to curb COVID-19 transmission, the government of countries such as China and Italy among others[5], has lockdown their country. Other measures such as contact tracing, social distancing and cluster investigation have also been implemented.

Covid-19 rush

Photo by: TODAY/Raj Nadarajan
Taken from: CNA source[4]

Business Slump

Besides, its extensive impact also includes a slowing global economy with dampened consumer demands and slumped businesses[6]. With a travel restriction and stay-at-home advisory in place, Singapore no longer receives tourists and local residents are limiting their daily activities. Singapore’s GDP is mainly sustained by tourism and the F&B and retail industries are amongst the worst-affected. Business closures might soon be inevitable. Our economy have already shrunk a 2.2% in the first quarter of 2020[7].

Hawkers’ Productivity Grant

Hawkers’ Productivity Grant

With effect from 4 March 2020, National Environment Agency (NEA) has announced the Hawkers’ Productivity Grant (HPG) product extension and support for wireless paging solution and queue management system (listed as item 23 and 24). ANTFI is pleased to be informed that our Guest Paging and Queue Calling System has been approved for the HPG grant.

Find out below how ANTFI can assist you in your HPG application process from the initial application up until you receive the fund reimbursement.

About The Grant

The Hawkers’ Productivity Grant (HPG) is a funding support by NEA to encourage individual stallholders in markets and food centres to be more productive with the use of suitable automation equipment that would help them achieve higher productivity.

Funding Support

Eligible stallholder can claim 80% of the wireless paging system cost (excluding GST) on a reimbursement basis, capped at SGD 5,000 over three years. Equipment that has been funded by other grant schemes will NOT be supported.

Qualifying Period

The Hawkers’ Productivity Grant will be effective from 1 March 2020 till 31 March 2023.

Eligibility Criteria

To be eligible for the funding support, the stallholder must satisfy the following conditions:

  • Is a registered stallholder with a valid hawker license issued by NEA / SFA. (For Markets & Food Centers Only)
  • Has a valid Tenancy Agreement with NEA or NEA-appointed operators, with balance tenancy term of at least one (1) year.
  • Complies with any terms and conditions as imposed by NEA.

Antfi Qualifying Solutions

Here is the ANTFI products that qualify for the grant.


The ECO G3 paging system is designed with the smallest form factor and single power plug to counter outlet space constraint.

  • 600m open space coverage
  • Support Out of Range
  • Pager return notification
  • IP-67 waterproof
  • Shockproof


The ECO G7 paging system is made in Korea and has demonstrated long shelf-life.

  • 500m open space coverage
  • Support out of range
  • Waterproof
  • Shockproof

ECO Coaster

The ECO Coaster paging system is one of our pioneer products and has since received many positive evaluations from our loyal customers.

  • 600m open space coverage
  • Support out of range
  • Pager return notification
  • Water-resistance
  • 4 different colours (aqua, cranberry, green, orange)

Queue Calling

The SC-R50 is a single group 3 digits Queue Calling System capable of displaying 000 to 999.

  • 50m open space coverage
  • Support multi-keypad
  • Support multi-display

Application Procedure

Step 1 : Submit Application Online

Login to Hawkers Online Portal using SingPass
Documents Required:
1. ANTFI equipment quotation.
2. Brochure with equipment.
3. Copy of bankbook or e-statement that shows bank account and holder’s name.

Step 2 : Purchase ANTFI System

Stallholder can proceed to purchase the paging system
i. Upon receiving the Letter Of Offer (LOO) and;
ii. returning the Letter of Acceptance (LOA) to NEA within 30 days.

Step 3 : Submit Claim

Stallholder can submit documents by post or by hand at NEA One-Stop information and Service Centre.
Original documents required:
i. Disbursement Request Form
ii. Invoice & Receipt of Purchase
iii. Direct Credit Authorization (DCA) Form
iv. Others (if applicable)

Step 4 : Funds Disbursed

NEA will disburse the grant amount to stallholders’ bank account within 30 working days.

Further Information

Who To Contact

For any inquiry, please contact our sales officer at 9386 8507, email or visit ANTFI Sale and Service Centre located at 48 Mactaggart Road #11-03 MAE Industrial Building Singapore 368088.

Guest Paging Or Queue Calling System?

Guest Paging Or Queue Calling System?

Wireless paging system is an effective tool to improve front-of house operations. Due to staff constraint, many contemporary restaurants are adopting the concept of self-service operations. Hence, sourcing for the right solution to support the restaurant’s shift towards self-service is becoming increasing important.

There are two available options to effectively operate self-service restaurants, namely the Guest Paging and Queue Calling System. In fact, most restaurants would use either one of the above-mentioned systems to manage their day-to-day operations. However, many of them experienced the same pitfall – implementing the wrong system which resulted in poor efficiency and dissatisfied patrons. In one such case, the Queue Calling System was implemented, and yet staff still had to constantly call out the queue number.

How to identify the right solution for your restaurant. The efficiency of the Guest Paging or Queue Calling System depends on the food preparation turnaround time and queue length of respective restaurants. Below is a simple table formulated to identify the right solution that fits your restaurant’s requirements.

Formulated Table
How to select the right product for your restaurant. Once the right solution has been identified for a restaurant, the next step is to select the right product. With a multitude of products being available, choosing the right product is equally important as identifying the right solution. Generally, high-quality products designed for long-term usage are more cost-effective. These products offered by ANTFI have an average shelf-life of more than 5 years and come with low-cost, easy maintenance. On the other hand, low-quality products tend to have an average shelf-life of less than 12 months and are coined as “Buy and Throw Away” (BATA) product.

Here is a basic guide to help you select the right product:
Option 1: High-quality Product (Ideal selection)
i. Are you looking for long-term solution?
ii. Are you looking for robust, reliable and stable products?
iii. Are you looking for products with good coverage?

Option 2: Low-quality Product (constraint condition)
i. Is the future of your restaurant filled with uncertainties?
ii. Is your restaurant currently in the try-and-error stage?
iii. Are you unsure of which solution works for your restaurant?

Ideally, we recommend that restaurant owners should consider ANTFI system as their primary choice of purchase. Our systems are assured high-quality and designed to ensure reliability, stability, robustness and good coverage.

If your restaurant is already using “Buy and Throw Away” products that have short shelf-life or are frequently malfunctioning, here is a great opportunity to reconsider by taking a look at the wireless paging systems ANTFI offers. We are now offering a trade-in promo for restaurant owners to upgrade their existing old or malfunctioned systems.

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