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A “Smart” Service that Cooks up a Storm in the Highly Competitive F&B Industry

A “Smart” Service that Cooks up a Storm in the Highly Competitive F&B Industry

“Customer is King” is a classic business mantra that has been stressed in the service-oriented F&B industry, though not without a justification. To many F&B business owners, customers represent a livelihood. Needless to say, boosting business sales revenue and profitability primarily depend on these customers. Aside from an addictively scrumptious meal, how can the overall customer experience be enhanced? An unforgettable customer service – one that could not only attract loyal customers but also prevent the loss of potential customers.

After placing their orders, customers usually crowd around the storefront while waiting for their food. This gives an unfavourable impression of a long waiting queue. Worst still, some customers occupy the seats within the dining premises. This leads to space constraints and thereafter, a bad reputation when frustrated customers who have already collected their food find themselves unable to get seats, especially during peak periods.

By integrating ANTFI Guest Paging System into the service operations, customers are no longer required to physically queue in a waiting line for their food. Consequently, idle time becomes a free time whereby they are allowed to carry out other agendas on hand or indulge in other leisure activities.

When facing a long queue, reneging and balking frequently occur. That is to say, there is a high tendency for potential customers to either drop out of the queue or not even bothering to join the queue to begin with. With a virtual queue, it lessens customers’ sensitivity towards the waiting time and elevates their mood, reducing dropout or walkaway customers.

Meanwhile, convenience is often a salient consideration in customers’ purchase decision. Empowering customers with time freedom itself boosts a convenient order-and-collect process. Since customers are free for leisure and enjoyment while virtually queueing, the waiting crowd naturally disperses. In short, space constraint is no longer a problem and an immediate seat availability portrays an image of convenient dining. All these embody a gratifying service that would subsequently grow customer loyalty and henceforth, retain and enlarge customer base.

Moreover, a long physical queue is an inadvertent conveyance of information to new, potential competitors. Direct brand competition might become inevitable. To illustrate, you are operating a Japanese cuisine business. A potential competitor notices a long queue for your store and realises that there is high demand and profitability for Japanese cuisine in the area. Accordingly, they might vie to open a new Japanese food business in the area. In essence, the length of your queue is an image of how well your business is doing and freely feeding potential competitors this information. With a virtual queue, ANTFI Guest Paging System helps businesses avoid these competitors.

Create a win-win situation where customers are satisfied and your business makes a healthy profit. A “smart” service will make customers a walking advertisement. ANTFI Guest Paging System is the greatest thing since sliced bread. The ball is in your court.

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Enhance Safe Distancing And Empowering Freedom in Healthcare Facilities

Enhance Safe Distancing And Empowering Freedom in Healthcare Facilities

Typical Scenario

At any healthcare facility, be it clinics, hospitals, TCMs or pharmacies, it is normal for patients to be in close proximity while waiting in a queue. Throughout the entire process of registration, consultation with the doctor, collection of medicine and bill payment, patients and/or their family members become obliged to remain idle in the same confined spaces. Naturally, the waiting area is usually crowded with the average waiting time being up to several hours, especially during the peak periods.

Ineffective System

Does the current queuing model in healthcare facilities complements the fast-pace lifestyle we are accustomed to? No. Moreover, the Traditional Queue Calling System is no longer effective in many situations. For example, people with poor hearing or sight would not be able to benefit from this system while elderly patients are noticed to have frequently fall asleep during the long waiting time.

Wireless Paging System Used In Hospital

Ideal Scenario

Enhance safe-distancing and empower patients with the freedom to manage their own waiting time even when they are sick!

Healthcare facilities (clinics/hospitals/TCMs/pharmacies) can achieve the following:

  • Improve patients and/or their family members’ quality of time by granting them mobility to engage in other activities outside the waiting area (such as reading a book with a cup of coffee in the cafeteria)
  • Minimalize contact between patients by allowing them freedom to roam out of the waiting area
  • Drive patients and/or their family members to consume within the healthcare premises
  • Improve effectiveness of the queuing system by catering to the elderly and patients with hearing or sight loss
  • Remove waiting area and lessen space constraint

Our Solution

ANTFI Guest Paging System flashes and vibrates to notify patients and/or their family member(s) once the doctor or pharmacist is ready to attend to them. It helps healthcare facilities overcome areas of challenges which was impossible with  the traditional queue system. Our system is reliable, robust, and has good coverage and stability, giving both the healthcare service providers and patients an ease of mind.

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ANTFI FHA 2020 Exhibition Announcement

ANTFI FHA 2020 Exhibition Announcement


FHA Exhibition 2020 has been cancelled!


FHA-HoReCa Further Postpones July Event to 2021.

Due to the current COVID-19 situation, Informa Markets, organiser of FHA-HoReCa has taken the decision to further postpone the event that was to take place from 12 – 16 Jul 2020 at the Singapore Expo to a later date given the effects of the COVID-19 pandemic being felt throughout the global hospitality and tourism industries.

FHA-HoReCa will announce new dates in the very near future. Once we have the new dates, we will keep you all posted and we hope to see you at the event next year.

For now, we hope you stay healthy and away from COVID-19.


Hawkers’ Productivity Grant

Hawkers’ Productivity Grant

With effect from 4 March 2020, National Environment Agency (NEA) has announced the Hawkers’ Productivity Grant (HPG) product extension and support for wireless paging solution and queue management system (listed as item 23 and 24). ANTFI is pleased to be informed that our Guest Paging and Queue Calling System has been approved for the HPG grant.

Find out below how ANTFI can assist you in your HPG application process from the initial application up until you receive the fund reimbursement.

About The Grant

The Hawkers’ Productivity Grant (HPG) is a funding support by NEA to encourage individual stallholders in markets and food centres to be more productive with the use of suitable automation equipment that would help them achieve higher productivity.

Funding Support

Eligible stallholder can claim 80% of the wireless paging system cost (excluding GST) on a reimbursement basis, capped at SGD 5,000 over three years. Equipment that has been funded by other grant schemes will NOT be supported.

Qualifying Period

The Hawkers’ Productivity Grant will be effective from 1 March 2020 till 31 March 2023.

Eligibility Criteria

To be eligible for the funding support, the stallholder must satisfy the following conditions:

  • Is a registered stallholder with a valid hawker license issued by NEA / SFA. (For Markets & Food Centers Only)
  • Has a valid Tenancy Agreement with NEA or NEA-appointed operators, with balance tenancy term of at least one (1) year.
  • Complies with any terms and conditions as imposed by NEA.

Antfi Qualifying Solutions

Here is the ANTFI products that qualify for the grant.


The ECO G3 paging system is designed with the smallest form factor and single power plug to counter outlet space constraint.

  • 600m open space coverage
  • Support Out of Range
  • Pager return notification
  • IP-67 waterproof
  • Shockproof


The ECO G7 paging system is made in Korea and has demonstrated long shelf-life.

  • 500m open space coverage
  • Support out of range
  • Waterproof
  • Shockproof

ECO Coaster

The ECO Coaster paging system is one of our pioneer products and has since received many positive evaluations from our loyal customers.

  • 600m open space coverage
  • Support out of range
  • Pager return notification
  • Water-resistance
  • 4 different colours (aqua, cranberry, green, orange)

Queue Calling

The SC-R50 is a single group 3 digits Queue Calling System capable of displaying 000 to 999.

  • 50m open space coverage
  • Support multi-keypad
  • Support multi-display

Application Procedure

Step 1 : Submit Application Online

Login to Hawkers Online Portal using SingPass
Documents Required:
1. ANTFI equipment quotation.
2. Brochure with equipment.
3. Copy of bankbook or e-statement that shows bank account and holder’s name.

Step 2 : Purchase ANTFI System

Stallholder can proceed to purchase the paging system
i. Upon receiving the Letter Of Offer (LOO) and;
ii. returning the Letter of Acceptance (LOA) to NEA within 30 days.

Step 3 : Submit Claim

Stallholder can submit documents by post or by hand at NEA One-Stop information and Service Centre.
Original documents required:
i. Disbursement Request Form
ii. Invoice & Receipt of Purchase
iii. Direct Credit Authorization (DCA) Form
iv. Others (if applicable)

Step 4 : Funds Disbursed

NEA will disburse the grant amount to stallholders’ bank account within 30 working days.

Further Information

Who To Contact

For any inquiry, please contact our sales officer at 9386 8507, email or visit ANTFI Sale and Service Centre located at 48 Mactaggart Road #11-03 MAE Industrial Building Singapore 368088.

Guest Paging Or Queue Calling System?

Guest Paging Or Queue Calling System?

Wireless paging system is an effective tool to improve front-of house operations. Due to staff constraint, many contemporary restaurants are adopting the concept of self-service operations. Hence, sourcing for the right solution to support the restaurant’s shift towards self-service is becoming increasing important.

There are two available options to effectively operate self-service restaurants, namely the Guest Paging and Queue Calling System. In fact, most restaurants would use either one of the above-mentioned systems to manage their day-to-day operations. However, many of them experienced the same pitfall – implementing the wrong system which resulted in poor efficiency and dissatisfied patrons. In one such case, the Queue Calling System was implemented, and yet staff still had to constantly call out the queue number.

How to identify the right solution for your restaurant. The efficiency of the Guest Paging or Queue Calling System depends on the food preparation turnaround time and queue length of respective restaurants. Below is a simple table formulated to identify the right solution that fits your restaurant’s requirements.

Formulated Table
How to select the right product for your restaurant. Once the right solution has been identified for a restaurant, the next step is to select the right product. With a multitude of products being available, choosing the right product is equally important as identifying the right solution. Generally, high-quality products designed for long-term usage are more cost-effective. These products offered by ANTFI have an average shelf-life of more than 5 years and come with low-cost, easy maintenance. On the other hand, low-quality products tend to have an average shelf-life of less than 12 months and are coined as “Buy and Throw Away” (BATA) product.

Here is a basic guide to help you select the right product:
Option 1: High-quality Product (Ideal selection)
i. Are you looking for long-term solution?
ii. Are you looking for robust, reliable and stable products?
iii. Are you looking for products with good coverage?

Option 2: Low-quality Product (constraint condition)
i. Is the future of your restaurant filled with uncertainties?
ii. Is your restaurant currently in the try-and-error stage?
iii. Are you unsure of which solution works for your restaurant?

Ideally, we recommend that restaurant owners should consider ANTFI system as their primary choice of purchase. Our systems are assured high-quality and designed to ensure reliability, stability, robustness and good coverage.

If your restaurant is already using “Buy and Throw Away” products that have short shelf-life or are frequently malfunctioning, here is a great opportunity to reconsider by taking a look at the wireless paging systems ANTFI offers. We are now offering a trade-in promo for restaurant owners to upgrade their existing old or malfunctioned systems.

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